Katseye

Beautiful Chaos

Main Idea

In honor of one of their top 5 songs, I debut a Gnarly-inspired campaign for a mock event at The Armory in Minneapolis, Minnesota, with hidden elements on true fans would understand.

Who is Katseye?

The Beautiful Chaos Tour was KATSEYE’s first ever concert tour since debuting and was launched in support of their second EP, Beautiful Chaos, in 2015. The album era was best known for is girly, y2k, cyber-pop vibe.

consumer

Gen X - Gen Z girls who are die hard Katseye Fans.

Insight

K-POP has some of the largest known fandoms of the music industry.